x-bees — B2B Communication Platform
A communication platform that streamlines team collaboration through messaging, calls, and integrations all-in-one.
(Company)
Wildix
(Company Profile)
B2B Communications Provider
(TIMELINE)
3 years
(responsibilities)
Information Architecture
Team Management
UI/UX Design
User Research
(Platforms)
Web, TV OS, iOS, Android, Tablet.
Context
(My Role)
I joined Wildix as the first and only UX designer to establish the design foundation, re-build the information architecture, and organize the design of all products which were 3 at that time across all main platforms.
Over the next three years, I completely overhauled and redesigned the mobile, tablet, and web apps of our flagship product—X-Bees, a communication platform—and its largest integration, Wizyconf, a meeting platform.
I brought two teams together, initiated a rebranding, conducted numerous user research sessions and interviews, and even led a unique exercise where the entire design team switched roles with real users to gain firsthand insight into their challenges.
This work resulted in 9 products, 13 Figma projects, 162 design files, 6 major redesigns, a design system for other design systems, and thousands of components.
Discovery & Research
Based on my research I wrote 2 main personas. But this case study is about this guy.
Meet Julia, 30 y.o. operations coordinator from Munich, Germany.
Julia works at a mid-sized logistics firm that recently adopted x-bees to replace a clunky email + call workflow.
She’s organized, pragmatic, and always juggling 10 tasks. Often she handles her tasks from her phone while commuting.
(Solution)
The interface has so many issues that a complete redesign was decided.
The information architecture was rebuilt from scratch, removing almost 1/2 of all features to simplify the app.
Chat became the central focus of the entire product line, replacing calls as the primary feature.
A new feature—an AI bot for onboarding new users—was introduced.
Calls and video conferences were seamlessly reintegrated as components within the chat, ensuring a more unified and intuitive user experience.
CRM integrations were incorporated as an integral part of the system.
Results
(Feature 1)
Chat as a central focus of the entire product line.
(Feature 2)
Calls are the most important additions to the chat.
(Feature 3)
Conference integration added on top of chats and regular SIP calls.
Supports up to 1000 participants across web, desktop OS, mobile, Android TV, and ChromeOS.
(Feature 4)
